What was SI Thinking?

I had been waiting for my Sports Illustrated issue with the Boston Bruins on the cover. I called SI and they said they were offering a championship package but there would be no cover. Hockey takes another slap in the face. The SI issue that should have the Bruins on the cover actually had golf on the cover. An SI cover with the Stanley Cup Champions on it does more to help the sport then a championship package. Not as many people buy a championship package as may buy an issue of SI. This would seem to show  that SI thinks less of hockey then golf. It would be nice to have SI explain their decision but that probably will not happen. If you show the Champions of baseball, football and basketball then hockey should get equal coverage. What do you think?